2010年12月3日星期五

INVESTING IN BEST CHINESE BRANDS PART 1

Interbrand and Forbes Release Best Chinese Brands 2010:
http://www.interbrand.com/zh-CHT/Interbrand-offices/Interbrand-Shanghai/Best-Chinese-Brands-2010.aspx

THE RIGHT BRANDS @ THE RIGHT TIME = THE RIGHT INVESTMENT

1) 0941.hk | CHINA MOBILE (RANK#1) + popularity of 3G technology (e.g. mobile banking services)

2) 0886.hk | WULIANGYE (RANK#13) + the wealth effect (e.g. gift giving etiquette)

3) 1361.hk | 361° (RANK#43) + popularity of sport wear + the false brand strategy of key competitor  Lining


 to be continued...

沒有留言:

發佈留言